The scheduled interview at 6:30 was cancelled so my only commitment at that point in Austinwas to read at a Borders waaaaay out of town. The store was in a monstrous mall north of the city and was about 3 days old. Wires were crossed and my 'reading' turned into a 'signing' which was very bizarre. On a scale of 1 to 10 on the weirdness scale, this was about an eleven. They set me up at a table by the front door and told me to 'see if anyone wanted a book'. The whole ordeal was made weirder by the fact that there were no customers. I sat for an hour and maybe 10 people walked into the new store. Most wouldn't even acknowledge that I was sitting there and those that did thought that I was security and that I wanted to inspect their bags. My escort attempted to draw people in by pretending to want a book signed but the ruse never worked. ONE customer asked for a signed book. I read a passage from the book aloud to my escort and left shortly thereafter. Austin was a bust.
The Do’s and Dont’s of Food Influencer Marketing
2 weeks ago