Sunday, December 16, 2007

In-N-Out Bible Reference Uncovered

I did some research and discovered the meaning behind In-N-Out's use of semi-hidden bible passages on their packaging (see previous post). Turns out that when Rich Snyder, the son of the company's founder, became president he made the decision to put the references on the cups and burger wrappers. Snyder, a devout christian who was responsible for In-N-Out's amazing expansion in the late 1980s, died in a plane crash in 1994. The company decided that the biblical references would remain as a sort of memorial to the late president. I'd still like to find out why Snyder put them there in the first place.

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