Wednesday, April 22, 2009

New In-N-Out Tell-All Book Is Out

Stacy Perman's new In-N-Out book is out and a must for anyone who is even slightly intrigued by this cult burger phenomenon. In-N-Out's attention to detail, the strange but successful business plan, the biblical references under the soda's all here. What more could you ask of a book that gives you all this plus a family that has endured as much tragedy as the Kenneys have (well, maybe not that much). The favorite son and heir to the In-N-Out throne dies in a plane crash and is replaced by his pill-popping, drag racing older brother. All the time the mission of the burger chain stays true to its roots and to this day they are still cranking out the same quality burger that first left the drive thru over 60 years ago.

Keep in mind that this is a business book, published by Collins Business, written by a staffer from BusinessWeek. That said, the story of In-N-Out is covered from a business angle which is absolutely fascinating. Just the fact that someone took the time to tell the story is enough for me. I was a fan of In-N-Out before reading Stacy's book, now I'm a believer.