Wednesday, January 11, 2012

Steak 'N Shake is in NYC

As if the burgerscape in NYC couldn't get any better one of the best all-fresh-beef burger chains in America decided to open a tiny outpost in the big city. I've always been a huge fan of Steak 'N Shake but had to find myself in the Midwest or Florida to enjoy their smashed doubles with cheese. Now, all I need to do is hop on the subway.

But the new Steak 'N Shake is more than just an urban version of their successful 78-year old burger concept. The new Steak 'N Shake 'Signature' introduces two important menu items that will not be found at any other location: Fresh-cut fries and the Signature Organic Burger. That's right, fresh ground organic beef in a thick-ish 6-ounce patty that is a bit of a departure from the classic thin, smashed patties that I love so much. Regardless, it was a great burger. I was skeptical of the origins of the organic beef (so much comes from overseas). I asked and found out that the powers-that-be spent a lot of time and energy sourcing organic beef in the US. We should all be thankful that a burger chain in the US chose to stick to American beef.

You can still get the classic double cheeseburger with patties smashed gloriously thin and they taste EXACTLY like the ones I've eaten in Ohio, Florida, Indiana, Michigan and Georgia. You can also indulge in their amazing shakes at this location. Hand-dipped shakes, not the kind squeezed out of a soft-serve machine. And true to NYC form, booze will be available. Look for Brooklyn Lager and an impressive wine dispenser filled with bottles of 2007 Ridge.

The location for the new Steak 'N Shake is fitting. Not just because it's positioned to take full advantage of the Times Square onslaught, but because the Indianapolis-based burger company is next door to NYC's most famous displaced Son-of-Indy - David Letterman. My guess is it won't be long before Dave is talking about the taste of home that is just a few steps from his front door.

Steak 'N Shake Signature opens tomorrow at 10am. I'll be there to cut the ribbon (seriously!).