My good friend Seth brought this bag of chips all the way back from France just for me today. 'Max Craquantes' translates basically as 'super crispy' and they are. I opened the bag and it farted out a cloud of pickle/ketchup flavoring that almost turned me off. I soldiered on though and ate a few. They do taste like 'cheeseburger', just not necessarily one that I would eat. And they are loaded with M.S.G. so I think I'll avoid eating the rest of the bag. Those French are crazy.